Marketing Channels List

Here is a list of other effective marketing channels

In order to grow a successful cleaning business we can’t just rely on 1-2 marketing channels. You need to continue testing and reviewing various marketing methods in your service area so you can continually increase the amount of leads you are generating from various sources. You will eventually want 4-5 strong marketing channels which you can rely on to bring in a steady stream of leads, this way you won’t be dependant on just one marketing strategy, if you are reliant on just one marketing strategy and that stops providing you with results then this can negatively affect the growth of your company. Some of these will be more relevant than others depending on your business location, your location and business set up.  

Review Sites
Yelp (US / CAD / AUS)
Thumbtack (US)
Homeadvisor (US)
Google Plus (Worldwide)
Yahoo Local (Worldwide)
Facebook Reviews (Worldwide)
Yellow Pages (Worldwide)
Bark (Worldwide)
Cost
Free / ££
Free / ££
Free / ££
Free / ££
Free / ££
Free / ££
Free / ££
Free / ££
Effectiveness
9/10
7/10
7/10
9/10
6/10
7/10
6/10
8/10
Social Media
Follow and interact with folks on Twitter
Twitter advanced Search to find local service intent mentions
Post Images on Instagram
Follow and connect with folks on Instagram
Post in Local community Facebook groups
Post contests and fun content on your Facebook page
Partner with an apartment complex to post on their page
Get youtube review of your service
Post discount codes with strong call to actions
Create a share-to-enter contest
Cost
Free
Free
Free
Free
Free
Free
Free
Free / ££
Free / ££
Free / ££
Effectiveness
6/10
6/10
6/10
7/10
7/10
6/10
6/10
6/10
8/10
7/10
Local Media
Offer free service to bloggers in exchange for reviews
Get local bloggers to host a multi-blog contest
Get bloggers to post before/after pictures of service
Share articles from local publications and tweet the writers to build relationships
Follow local blog/newspaper social media accounts and build relationships
Find local blog networks and purchase advertising
Cost
£
Free / £
Free / £
Free
Free
£££
Effectiveness
9/10
8/10
8/10
7/10
7/10
8/10
Paid Media
Google Adwords
Facebook Ads
Yelp Ads (provided you have at least 10 reviews)
Angies List Ads
Local Newspaper Advertising
Radio advertising
Tv Advertising
YellowPages
Thumbtack Quote requests
Bark Quote requests
Cost
£££
££
£££
£££
££
£££
££££
£££
££
££
Effectiveness
9/10
6/10
9/10
7/10
3/10
2/10
2/10
2/10
8/10
8/10
Search Traffic
Google Organic
Google Local Listings
Yahoo Organic
Yahoo Local
Search Engine Optimisation
Cost
Free
Free
Free
Free
Free / £££
Effectiveness
8/10
8/10
4/10
3/10
8/10
Referral Traffic
Customer Referral Program
Cost
Free / ££
Effectiveness
9/10
Strategic Partnerships
Find a complementary service provider and exchange leads
Partner with another service provider to provide a discount to each other's email list
Parter with apartments to run contests on their Facebook pages
Partner with Estate agents / home advisors to exchange leads
Partner with Moving companies to exchange leads
Cost
Free
Free
Free
Free
Free
Effectiveness
9/10
8/10
8/10
9/10
8/10
Content Marketing
Write articles on your own blog
Guest write for other blogs
Post articles in local Linked In Groups
Post articles in local Facebook Groups
Pay for guest blogs
Cost
Free
Free
Free
Free
££
Effectiveness
8/10
8/10
7/10
7/10
7/10
Email Marketing
Email capture tools
Limited Time Discounts
General Newsletters
Drip Marketing
Cart Abandonment Tools
Cost
Free
££
Free
Free
£
Effectiveness
8/10
8/10
3/10
8/10
8/10
Retargetting
Facebook retargetting
Google retargetting
Youtube retargetting
Cost
£
£
£
Effectiveness
9/10
7/10
9/10
Friends and Family - These are effective when first launching a new company
Email everyone in your inbox a personal message
Post on your own Facebook page once per week
Text everyone in your phone
Call close friends and let them know what you're up to
Give business cards to friends that they can give out
Message friends individually on Facebook
Offer Free cleaning in exchange for a review
Ask Friends to share your site on their Facebook page
Type up an email and ask friends to email it to their friends
Cost
Free
Free
Free
Free
Free
Free
Free / ££
Free
Free
Effectiveness
7/10
6/10
7/10
7/10
8/10
7/10
10/10
6/10
7/10