We guarantee your first 10 paying customers — customers, not leads First 10 customers guaranteed
Progressive83
Founding 10 · opened Aug 2026

Start a lawn care business.
$997 to get started.

We build the business for you — registered, branded, online, taking bookings — and run the ads that bring the customers in. You do the work: lawn care, gardening and landscaping, year-round. $2,997 total — $997 today with a 14-day money-back, the rest at weeks 4 and 8.

Founding-operator pricing — and why it is this low

Our cleaning builds sell for $12,500–$19,000 — same team, same platform. Lawn care just launched, so the first 10 operators start at $997 ($2,997 total), and in return we document your results as the case studies this page does not have yet. We need your numbers more than we need your money.

Whichever comes first — ten places gone, or January 2027 — the founding price ends there.

Progressive83 Ltd · Companies House no. 12120221 · $1.58M revenue FY2025 · profitable every year — public register →

The blunt bits first: you do the physical work to begin with · equipment is not included (budget $1,700+) · mowing slows in winter, so we build it year-round. Most founding operators start evenings and weekends around a job. All covered properly below.

A 30-minute call with Sam or Justin. We will tell you if your area does not support this.

★★★★★ 4.8 / 5 from 60+ reviews on Trustpilot
Verified reviews

Do not take our word for it. Take theirs.

4.8
★★★★★
from 60+ verified reviews on Trustpilot — 96% five-star
“Progressive83 did not hard sell me once… the team has been with me every step of the way.”
★★★★★ Richard · August 2026
“Progressive 83 has been a game changer for us… we wouldn’t have been able to start this business.”
★★★★★ Thomas · August 2026
On camera, unscripted

These operators run cleaning businesses — the first vertical we built, live since 2019. Same team, same software, same playbook now building lawn care businesses. Unedited answers to the questions you are probably asking.

Mark — The Cleaning Lab
Las Vegas, US · 7 min
Joga — Spotless Hub
Birmingham, UK · 9 min
Gloria — Elite Nest Cleaning
Charlotte, US · 10 min
2019Trading since
$1.58MRevenue FY2025
Every yrProfitable
You are considering paying a company you found on the internet, so check us first: Progressive83 Limited, company no. 12120221 — revenue up every year since 2019, profitable every year, statutory accounts filed and public.
Verify at Companies House →

Every review is on our public Trustpilot profile, the bad ones included — read them all before you decide.

What the $2,997 builds

Ten things, done for you,
before you take a single booking.

Most people who try this do not fail at the lawn care. They fail at the admin sitting in front of it, and give up somewhere around the insurance quote. This is that list, handled.

01
Local market research
Demand, household income, competitor density and what people actually pay for lawn care in your area. If the numbers do not work, we say so before you pay anything.
02
Name and registration
We check the name is free, then walk you through registering the business and getting your tax ID — done properly the first time, in your name.
03
Brand and signage
Logo, colours, artwork for your vehicle and uniforms, plus leaflets and quote templates.
04
Website and booking forms
A fast site with our own booking forms, so a customer can request a quote in under a minute. Click through a live one we built: maidfantastic.com (cleaning vertical).
05
Our CRM and scheduling
Customers, routes, recurring visits and reminders in one place. Software we built and run ourselves, not a third-party tool we resell.
06
Invoicing and payments
Automatic invoices, card and bank payments, and recurring billing so contracts collect themselves.
07
Your services and pricing
The full mix — mowing, gardening, landscaping and winter work — priced per visit, per job and on annual contracts that bill across all twelve months rather than eight.
08
Insurance and compliance
Which cover you need, what it should cost and who to get it from where you are. You buy it directly.
09
Google Business Profile
Claimed, verified, categorised and optimised. Over time this becomes the cheapest source of local work you have.
10
Campaigns built and managed
We write, launch and manage the advertising that finds your customers. The ad budget itself is separate and paid by you — see the cost table below.
Every cost, nothing hidden

What this costs you in the first year.

Everything you will pay, whether it comes to us or not. There is no line missing from this table and nothing gets added later.

Paid to Progressive83 Paid by you to someone else — never to us
Item
Detail
Cost
Paid to
Build fee
Standard platform builds sell for $12,500–$19,000 on our first vertical (cleaning), today. Founding lawn price: $997 today, $1,000 at week 4 — due only after your website is live — and $1,000 at week 8. 14-day money-back on the $997.
$2,997
Us
Software and support
Same rate every month, all year. CRM, booking, invoicing, payments, campaign management and your advisor.
$89/mo
Us
Revenue share
From launch, 1% of what you bill — $10 on every $1,000. For comparison, franchises typically take 6–10% of every invoice.
1%
Us
Advertising budget
Your money, your account, paid straight to Google. We manage the campaigns; we never take or hold this.
~$500/mo
Google
Equipment
Bought by you so you own it outright. Lean mower, trimmer and blower setup; up to $8,000 for a full trailer rig.
$1,700–$2,500
Supplier
Registration and filing
Your state’s own filing fees, paid to the state. Varies a lot by state. Never marked up.
$50–$500
Your state
Liability insurance
Cover appropriate to the work you take on. Far cheaper than the first claim you cannot pay.
$30–$60/mo
Insurer
Fixed fees to us in year one: $4,065. That is the $2,997 build plus twelve months at $89, with 1% of what you bill on top. No franchise fee, no commission, no minimums — the $89 and the 1% are the whole share. At standard platform pricing you would pay $12,500+ before day one.
Built to earn all year

Mowing is seasonal. The business is not.

Grass stops growing from around November to February in most of the country, and anyone who tells you otherwise is selling you something. But mowing is one service, not the business. A one-service lawn round is the most common reason new operators do not survive their first year — so we do not build one.

What slows down
The weekly cutting round
For roughly four months, regular mowing largely stops. If mowing is all you sell, that is a third of the year with very little coming in — and a customer list that has forgotten you by March.
What takes its place
The work that pays through winter
Leaf clearance and autumn cleanups. Gutter clearing. Hedge cutting, pruning and tree work, within what you are qualified and insured for. Storm damage clear-ups. Jet washing drives, patios and decking. Fencing and repairs. Turfing and planting. Snow and ice clearing where your climate calls for it.

This is why we sell it as a year-round outdoor services business, not a mowing round. Same customers, same van, same booking system — a different service each season. We build the full mix into your pricing and your advertising from day one, and set up annual contracts that bill across twelve months rather than eight, so your income does not fall off a cliff in November.

Some of this work needs its own certification and insurance — tree surgery in particular. We tell you exactly which services you can sell from day one where you are, and which need a ticket first. We are not going to pretend you can climb a tree with a chainsaw in week one.

Stated honestly

The equipment is not included.

You buy it yourself and you own it outright. We are not going to mark it up, finance it, or bundle it into the fee to make the headline number look smaller.

Franchises take 6–10% of every invoice. We take 1%.

After launch you pay $89 a month and 1% of what you bill — $10 on every $1,000. That is the whole ongoing cost. No franchise fee, no commission on jobs you win, no minimums, and no cut of the business when you eventually sell it. Everything else the business earns is yours.

Most of this industry works the other way. A lawn care franchise typically takes 6–10% of every invoice for as long as you trade, on top of an upfront fee — the better you do, the more you hand over. We keep our share small and tied to your revenue, so we only do well when you do, and we stay easy to leave.

There is also no territory and no exclusive area. We do not sell you a protected patch, because we cannot control who else sets up near you. What we do instead is research your actual local market before you commit, and tell you honestly what the competition looks like.

Your first 10 paying customers, guaranteed.

Paying customers — not leads, not enquiries, not form fills. Ten people on your books who have paid you for work done. Ten is roughly where a round starts to carry its own costs, so that is where we set the bar rather than handing over a website and wishing you luck.

The target is 90 days from your campaigns going live. If we have not got you there, we keep working on your lead generation at no additional build cost until we do.

It is the same first-10-customers guarantee our $12,500 cleaning clients get — and current operators will tell you what it is like to hold us to it. Ask on the call and we will connect you.

It holds as long as you are doing your side: keeping the agreed ad budget running, replying to enquiries within a day, quoting the work you are sent, and servicing the area we researched together. We cannot guarantee customers for someone who does not answer the phone.

Honest fit

This does not suit everybody.

We would rather tell you no on a free call than take $2,997 from someone we cannot help. Deciding this is not for you is a perfectly good outcome of that call.

It fits if
  • You are ready to be out doing the work yourself while the round is being built
  • You can cover the build fee, the equipment and a few months of running costs
  • You can fund roughly $500 a month of advertising while the customers come in
  • You are happy to sell more than mowing — gardening, landscaping and winter work all pay
  • You would rather have the setup done properly once than learn it the expensive way
It does not fit if
  • You want a hands-off investment, or you are not prepared to be on the mower yourself
  • The $2,997 is money you cannot afford to have tied up for a season
  • You need it to pay you back inside the first month. This is a business, not a trade
  • You want a protected territory. We do not sell one and we will not pretend otherwise
  • You would rather buy a round that already has customers — see businesses for sale
Questions

Before you book the call.

What do I pay, and when?
$997 today, with a 14-day money-back — change your mind in the first two weeks and it comes back. Then $1,000 at week 4, due only once your website is live, and $1,000 at week 8. That is the $2,997 build fee in full. After launch it is $89 a month plus 1% of your revenue — $10 on every $1,000 you bill.
Do you take a cut of my revenue?
Yes — 1%, and we would rather say it plainly than bury it. $10 on every $1,000 you bill, from launch. A franchise typically takes 6–10% of every invoice for as long as you trade, on top of an upfront fee. We charge $89 a month and 1%, there is no franchise fee, and you own the business, the brand and the customers outright — including when you sell.
Is my advertising budget included in the $89?
We build and manage the campaigns; your ad budget is separate, around $500 a month, and you pay it directly to Google. It never comes to us and we never hold it. It is your account and your money, so you can turn the spend up or down whenever you want, and you can see exactly what every click cost.
What is not included?
Equipment, your state’s filing fees, your insurance, and your ad budget. All four are paid by you directly to whoever provides them, at cost, never marked up by us. The cost table above lists every one of them.
Is this only lawn mowing?
No. We build it as a year-round outdoor services business — lawn care, gardening and landscaping, plus the seasonal work around them. Mowing and edging are the backbone in summer, but hedge cutting, planting, turfing, jet washing, fencing, leaf clearance, gutter clearing and tree work all come from the same customers and the same advertising. Selling more than one service is what turns a summer job into a business.
What happens in winter?
The mowing slows down; the business does not have to. Winter is when leaf clearance, gutter clearing, hedge cutting, pruning and tree work, storm clear-ups, jet washing, fencing and snow clearing pay. We build that mix into your pricing and advertising from day one, and set up annual contracts that bill across twelve months rather than eight.
Do I have to do the physical work myself?
To begin with, yes — and we recommend it. Running the round yourself keeps your costs near zero while it is small, and teaches you how long jobs actually take, which is the only way to price and hire correctly later. Once your round is full, we help you bring crews on and you step back from the mower.
Do I need certifications for the bigger jobs?
For some of it, yes. Mowing, edging, hedge trimming, leaf clearance and jet washing you can sell from day one with the right insurance. Tree surgery, chemical treatments and some machinery need their own tickets and cover, and requirements vary by state. We tell you which services you can start selling immediately where you are, and which are worth adding later once you are qualified.
Can I start this while employed?
Yes, and most founding operators do. Your ads only run in the hours you choose, so enquiries arrive when you are free to answer them — evenings, lunchtimes, weekends. The round itself is built around the hours you actually have. You scale your hours when the income justifies it, not before.
Can I read the contract before I commit?
Yes. Ask on the call, or before it, and we will send the full agreement to read — every clause, including the money-back terms and the guarantee. Nothing is signed on the call and nothing is paid until you have read it. A public specimen copy of the lawn agreement is publishing shortly.
What exactly does the guarantee cover?
Your first 10 paying customers — people who have paid you for work done, not leads or enquiries. The target is 90 days from your campaigns going live, and if we miss it we keep working on your lead generation at no additional build cost until you get there. It depends on you keeping the ad budget running, replying to enquiries within a day, and servicing the area we researched.
Do I get an exclusive territory?
No. We do not sell territories and we would be making it up if we promised one, because we cannot control who else starts a business near you. What we do is research your local market properly before you commit, so you go in knowing what the competition actually looks like.
Why only 10 builds a month?
Each build is real work from our team, and there is a guarantee attached that we have to stand behind. 10 a month is what we can do properly. When a month is full, the next enquiries go into the following month.

There is no bad month to start.

The build takes a few weeks, and your Google Business Profile needs time to settle before it pulls its weight — so the sooner it is running, the sooner it works for you. Start in the colder months and you earn on clearance, gutters and tree work while your round is being built, ready for the first cut of the year. Start in season and you are mowing almost immediately. What does not work is waiting — there are only ten founding places, and a call is how one is claimed.

30 minutes with Sam or Justin. No pressure, and no obligation to go ahead.

Check my area — 30 min