Why most pricing guides get it wrong
Most cleaning pricing guides tell you to look at what competitors charge and undercut them slightly. This is terrible advice. It ignores your actual costs, attracts the worst clients, and starts a race to the bottom you can't win against larger operators with lower overheads.
Price from your costs upward, not from the market downward.
The cost-first pricing method
Before setting any price, calculate your real cost per clean: cleaner wages, travel time, supplies, your admin time, insurance per job, and a portion of any software or overhead costs. For most operators this lands between £35 and £58 per standard clean.
Market rates by property size
Standard 2-bed flat: £65–£95. Standard 3-bed house: £85–£130. Large 4-bed house: £120–£180. Deep clean (any size): 1.8–2.2x the standard rate. End of tenancy: 2–3x standard, minimum 3 hours.
Premium positioning: Operators who market reliability and systems (same cleaner, confirmed 48hrs ahead, quality guarantee) consistently charge 20–30% above the local average and maintain lower churn.
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